Steal this idea. Become rich and famous. Invite us to your birthday party on the yacht. The Birthday Shop. A business designed to help everyone in the world feel special for one moment each year. Rich, poor, old, young, even Mark. It’s not Chuck E. Cheese or Hallmark or Evite or Facebook birthday reminders. All brave attempts. It’s a simple mission: allow everyone to be thought of once a year regardless of who you are. You can register your birthday or you can donate your bday. Eventually there will need to be physical locations, and a bakery, a partnership with Papa John’s, a curation of remarkably thoughtful gifts and adventures based on interest, and a place where you send your favorite dog 7 cupcakes a year in the mail. Did you know that “The Birthday Song” is the most popular and well-known song in the world? Retirement homes, hospitals, schools. The Birthday Shop. Big business. Small acts of love. You’re a wizard, Harry.
A new Flow building is opening. Blow out the candles.
100th Time, David
To celebrate and honor the life of Sir David Attenborough we hosted local cleanup events at Flow properties with neighbors and members of the community, and we also created The David Attenborough Issue of Flow Trip Magazine. They’ve been sold out for a while but we found two boxes. If you email theflowtrip@flow.life we’ll sell you the last remaining copies we know exist. Makes a good gift.
Do You Remember the 21st Night of September
September has more birthdays than any other month. In fact, September has 9 of the top 10 most popular birthday dates in the world. Carry the one, divide by seven, and you’ll decode that mostly cozy indoor months like December are the reason. If you start planning now, next September you can launch The Birthday Shop.
One More Time
The guy who’s job it was to keep track of every time “The Birthday Song” is sung hasn’t reported back in for a while. We assume he went insane. But the last count has it at millions of times per day that the celebration tune goes down. Enjoy the origin story of how a song becomes the most popular in the world. You should know these things if opening a birthday business.
Other Good News & Happenings
Plastic bottles are now edible (birthday) cookies.
The 2026 Flow Photo Contest winners are out now.
A quality playlist for this weekend.
Harry Styles & Haruki Murakami: the interview.
We’re hiring, birthday-friendly people around the world.
Hans Zimmer’s coming back to tour in the US in 2027. Happy birthday to us.
